marketing

portfolio

By Briana McCullough

about

me

I am a marketing strategist seeking to leverage ​my unique blend of skills in recruiting, marketing, ​and content strategy into a dynamic role!

Briana McCullough

Growth Strategist + Content Creator

notable marketing

projects

I was tasked with assisting a southern California ​medical facility with staffing support during their ​COVID relief efforts. I implemented a targeted email ​sequence that I distributed to both internal and ​external candidates.

after 2 weeks:

Project #2: candidate journey

In response to strong candidate feedback ​expressing dissatisfaction in previous ​interview processes, I developed a custom ​candidate journey to streamline their ​application process.

results

• Increased employee retention
  

• Improved time-to-hire
  

• Improved candidate experience
  

Project #3: UGC Partnership

I leveraged video content creation to help an ​e-commerce brand scale their latest product ​launch. Through a data-driven content ​strategy, I created content that resonated with ​the brand’s target market while driving ​awareness to the launch.

results:

Click here for my video ​content portfolio!

Project #4: SEO Optimization

With a 2-week timeframe, I was tasked ​with optimizing the website of a Michigan-​area Catholic Church with SEO to improve ​their search engine ranking, as well as ​convert their website to mobile format.

results:

• Optimized 27 pages with ​SEO keywords, leading to ​top rankings on Google.
  

• Enhanced SEO by ​incorporating alt text for ​over 200 images across ​the site.
  

• Successfully migrated the ​website to a user-friendly ​mobile format
  

graphic

design

examples

Thank ​you!

864-408-8990

analeigh24@gmail.com